Scientists explore the magic of Sriracha, the 'rooster sauce'

February 25, 2014 4:58 PM

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Scientists explore the magic of Sriracha, the 'rooster sauce'

Sriracha brings eaters pleasure by way of pain.

Now, in a new video, scientists explain why. According to researchers at the American Chemical Society, Sriracha lovers are also masochists, bringing pleasure by way of pain.

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