The subscription streaming service said Thursday that Adam Sandler will star in and produce four movies with his Happy Madison Productions company to air exclusively on Netflix. The deal comes on the heels of news earlier in the week that Weinstein Co. and Netflix are teaming for Crouching Tiger, Hidden Dragon: The Green Legend, a sequel to 2000's Oscar-winning foreign-language martial arts film. It will released in August 2015 at IMAX theaters and to simultaneously to Netflix's 50 million subscribers.
"These are big stories. Down the road, people will see these as the benchmarks," says Jeff Bock, senior box-office analyst for Exhibitor Relations. "This is change, man, it's happening right now."