Sam Adams Founder Says Spoonful of Yeast Will Keep You Sober

April 26, 2014 7:49 PM

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Sam Adams Founder Says Spoonful of Yeast Will Keep You Sober

If you want to stay sober while downing a six-pack of beer, Sam Adams founder Jim Koch thinks he has a solution: a spoonful of yeast.

In an interview with Esquire Magazine, Koch said he takes a spoonful of yeast in order to stay sober as he enjoys his own product. Koch, the co-founder and chairman of the Boston Beer Company, claims by mixing some yeast into some yogurt before drinking, he can stay sober all night long.

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