Salvation Army uses 'the dress' to raise domestic abuse awareness

March 7, 2015 6:42 AM

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Salvation Army uses 'the dress' to raise domestic abuse awareness

A week since “the dress” captivated and confounded the internet, the Salvation Army in South Africa is using the viral phenomenon to raise awareness about domestic violence.

A new ad campaign features an alarming image of a badly beaten woman wearing a white and gold version of “the dress” – which went viral over a debate on the true colors of the garment – and asks, “Why is it so hard to see black and blue?” The subtext on the graphic reads: “The only illusion is if y...

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