Salvation Army ad campaign shows #TheDress in a darker light

March 7, 2015 6:42 AM

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Black and blue or gold and white? A maddening optical illusion had Internet users engrossed in debate last week over the perceived colours of a certain party dress. Now, a Salvation Army ad campaign is taking advantage of the buzz generated by the divisive dress, and is redirecting it to a far more serious topic: violence against women.

Shared widely on Twitter, the ad depicts a woman modelling the now-famous lacy dress, with a black eye, split lip, and bruises on her knees, thigh and wrist. Referencing the original colour debate, the accompanying copy reads: “Why is it so hard to see black and blue: The only illusion is if you thi...

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