It's Only a Play, Reuniting Matthew Broderick and Nathan Lane, Opens on Broadway; Red Carpet Arrivals -

October 10, 2014 4:39 AM

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The production, which stars The Producers co-stars Lane and Broderick, has already taken in millions at the box office and plays a limited 18-week engagement through Jan. 4, 2015.

In celebration of opening night, the production will be featured on Branded Cities' digital Times Square billboard on the Thomson Reuters building. From 5:30-10:30 PM EST, the billboard will feature Broadway audience engagement by live-streaming select selfies and photos taken by fans of the product...

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