It’s now Black Friday every day of the week

November 27, 2015 5:10 AM

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Though some hardy traditionalists no doubt spent Thursday night camped outside some department store entrance, most holiday shoppers understand that the post-Thanksgiving lawn-chair-and-thermos ritual is by now a quaint throwback. Black Friday has been going on now for at least a week.

Maybe longer, if you believe the National Retail Federation, which has been issuing updates on 2015 holiday shopping since Halloween ended. Black Friday ad circulars for Target and Walmart have been available since mid-November online and in mobile apps, long before the print versions.

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