It's Breast Cancer Awareness Month, But We Need 'Awareness' Awareness

October 6, 2014 11:02 AM

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It's Breast Cancer Awareness Month, But We Need 'Awareness' Awareness

October is Breast Cancer Awareness Month, which means it’s time to briefly contemplate getting a mammogram while munching on a pink cookie. But it’s also Domestic Violence Awareness Month, so you should probably tweet angrily about the NFL. And AIDS Awareness Month, so why not finish watching The Normal Heart?

All these good intentions seem harmless enough, but beneath the T-shirts and cookies and colored ribbons lurks a silent threat. It’s hard to detect, harder to contain, and extremely contagious. It can lead to compulsive “liking” and hashtag abuse. In the advanced stages, it can cause Facebook profil...

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