The Who's 10th Anniversary, 40 Years Later

November 12, 2014 7:36 PM

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In early 1973, shortly after I took over as editor of Record World, a mysterious package from our Latin American Headquarters in Miami -- aka the apartment of our sole employee in that city -- appeared on my desk. I opened it to find a jumble of single-spaced typewritten pages, a small stack of checks, photos of Nelson Ned, Tito Puente, and other Latin luminaries, a wad of cash, a Fania Records logo, and a slew of crude ad layouts. The copy, which bore the introduction, "First in Spanish and then in English," was spiced with sentence fragments, glaring typos and randomly placed exclamation points (something about "a concert! At Madison! Square Garden").

A jolt of angst stabbed me in the guy and spiraled brainward; there was no way to make this publishable. I relaxed a little when Sid, our co-owner, arrived just before noon in good form -- in other words, not drunk. Maybe he'd agree to send the mess back to Miami for a do-over. Sid's sober response ...

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