In 1996, he signed on to start a cable news channel for the conservative media mogul Rupert Murdoch, as dispirited conservatives were looking down the barrel of a second Bill Clinton term. Fox News Channel, not Bob Dole or the Clinton impeachment case, would be conservatism’s next great weapon.
Fox News Channel was a business opportunity rolled up in a political argument — conservatives’ belief that the news media were aligned against them. Its slogans, “We report, you decide” and “Fair and balanced,” were a wink and a promise. You decide to watch us, we’ll balance this situation out.