Rock The Vote Uses Lil Jon, Lena Dunham, Crazies To Reach Young Voters

October 7, 2014 10:08 PM

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Rock The Vote Uses Lil Jon, Lena Dunham, Crazies To Reach Young Voters

While individual YouTubers are encouraging their fans to exercise voting rights, Rock the Vote has a whole different way of approaching the subject. Its new #CareLikeCrazy campaign features six video ads of eligible voters whose opinions are so extreme they’ll convince young adults to get out and vote.

Each ad contains a caricature of some type of radical person who will butt heads and opinions with young voters. In one video, a privileged white male in the arms-manufacturing industry discusses how important voting is to him so he can support a candidate who “isn’t afraid of a little war” and so t...

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