Robert Schuller turned drive-in movie ministry to megachurch

April 3, 2015 6:12 AM

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The Rev. Robert H. Schuller didn't wait for the faithful to flock to his upstart church in Southern California — he took his message to them.

As the car culture flourished in post-World War II California, the brash Iowa-born pastor began preaching from the roof of a concession stand at a drive-in movie theater, displaying a passion — and a marketing genius — that established him as a father of the megachurch movement that would soon sweep...

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