Rio Olympics: 'Rogue One,' 'Pete's Dragon' Lead Movie Advertising Blitz

August 12, 2016 1:15 PM

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Rio Olympics: 'Rogue One,' 'Pete's Dragon' Lead Movie Advertising Blitz

The first trailer for December's 'Rogue One: A Star Wars Story' debuted exclusively on Thursday night's broadcast of the Summer Olympics, while a new trailer for Tom Hanks' 'Inferno' and a teaser Amy Adams' 'Arrival' premiered during the games earlier this week.

There's an unofficial sport taking place during the Summer Olympics in Rio — promoting Hollywood movies in a bid for the gold.

Also watch: LOOK: Tom Brady is not a happy camper after the Jets jump out to early lead

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