Rihanna Is Named Puma's New Creative Director, Models a Pair of Platform Sneakers—Get the Scoop!

December 17, 2014 9:18 AM

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The brand has named Rihanna its new Creative Director, a move which was confirmed by Women's Wear Daily earlier this morning. The songstress will preside over the sportswear giant's women's training line in what is described as a "multi-year partnership." As for a specific motive behind the choice: With a global pop star at the helm, the brand has the potential to gain a wider global audience and make competition more stiff with rivals Adidas and Nike.

RiRi, meanwhile, jetted to Herzogenaurach, Germany, on Dec. 15 to visit Puma's global headquarters (and also hold her first meeting as HBIC with the creative team). This morning, she posted a photo to Instagram in a pair of platform Puma "Basket" kicks. Her other attire was a high-low mix of street ...

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