Rihanna Becomes the Face of Puma

December 17, 2014 5:37 AM

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Rihanna Becomes the Face of Puma

German Sportswear Maker Reaches Multiyear Deal With Pop Star

HERZOGENAURACH, Germany— Puma SE said Tuesday it would launch a multiyear partnership with pop star Rihanna as part of the athletic-apparel maker’s attempt to burnish its faded image.

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