Rihanna appointed as Puma's women's creative director in bid to boost sales

December 17, 2014 6:47 AM

8 0

Rihanna appointed as Puma's women's creative director in bid to boost sales

German sportswear giant Puma have named pop star Rihanna as its women's creative director on Tuesday, in a bid to boost sales for the company by tapping into the booming market for female leisure gear.

Puma said in a statement that the multi-year deal starting in January would involve Rihanna becoming the face of the women's training category, joining celebrities like Olympic champion sprinter Usain Bolt as brand ambassador.

Read more

To category page

Loading...