Rhapsody hits 2 million paying subscribers, thanks to Europe, LatAm… and Pandora?

July 29, 2014 4:02 AM

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Music subscription pioneer Rhapsody has more than two million paying customers now, and is expanding in Latin America, the company is set to announce Tuesday. But a big part of Rhapsody’s growth strategy going forward will be a more radio-like approach that pits the service more directly against Pandora — which is an interesting twist for a company that long fought to establish the idea of limitless music streaming.

Rhapsody first launched its service in late 2001, becoming one of the first and arguably the longest-standing music subscription service. Long before Spotify, the company tried to convince consumers of the idea of unlimited access to music streaming. Rhapsody grew slowly over the first few years, bu...

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