ReWork: Rethinking Work and Well-being

November 4, 2014 10:20 PM

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To be "a driving force for social, environmental and economic benefit." That's not something we normally associate with the business world, but that's the purpose of a group called The B Team, a nonprofit founded in 2012 by Richard Branson and Jochen Zeitz, with the mission "to catalyse a better way of doing business for the well-being of people and the planet." Normally, being assigned to the "B" team isn't something to be happy about, but I'm thrilled to be a part of this one, along with business leaders, healthcare experts, academics, NGO leaders and entrepreneurs. As part of the effort, I formed a Well-Being Committee, and on Tuesday several members, along with a host of others, met as part of Virgin Unite's People Innovation Gathering. The purpose was to share stories about what's working, learn from each other and come up with ideas on how to move forward, scale up successes and broaden the effort. I came away truly inspired, amazed by how much remarkable work is being done by companies and research institutions.

The day made me more convinced than ever that the global shift in the way we work is gaining momentum. All over the world, more and more businesses are realizing how deeply connected the health of their long-term bottom line is with the long-term health and well-being of their employees. In the Unit...

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