Review of ‘Everything Is Design: The Work of Paul Rand’ at the Museum of the City of New York

March 23, 2015 9:39 PM

70 0

Review of ‘Everything Is Design: The Work of Paul Rand’ at the Museum of the City of New York

In 1956, IBM had an identity crisis. With the company poised to capitalize on the emerging information-technology boom, its new chief executive, Thomas Watson Jr., found a disconnect between the company’s cutting-edge computer business and its hollow three-letter logo in a typeface called Beton Bold.

In earlier decades, a corporate logo didn’t have to do much more than reinforce a company’s longevity and reliability. But by the mid-1950s, a logo also needed to make a bold graphic statement—like CBS’s eye, unveiled in 1951. By embracing modernist design, IBM hoped to position itself as a seamless...

Read more

To category page

Loading...