Rethinking Pink

October 30, 2014 3:37 PM

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Rethinking Pink

"Since October is wrapping up, we are about to close our books on Breast Cancer Awareness programs for the year. Let's talk next May," the executive of a large U.S. corporation told me when I pitched him on a cancer prevention education program for employees.

"Much of our reporting on breast cancer is around October since it's Breast Cancer Awareness Month," said a writer when I called to discuss a story idea around survivorship issues.

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