REI sends customers outdoors for Black Friday

October 27, 2015 10:22 AM

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Instead of running from store to store this Black Friday, REI wants its customers to run outdoors. And it seems like the company is putting its money where its mouth is. (Video via REI)

The outdoor and fitness retailer announced it will close all 143 stores on Nov. 27. The company's 12,000 employees will get a paid day off, but REI's CEO, Jerry Stritzke, said there's a bigger benefit.

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