Amid a growing backlash against retailers opening on Thanksgiving -- and the increasing sentiment that holiday shopping in general has spun out of control - a retailer like REI can now see value in sitting out both the holiday and Black Friday. But experts warn that this exercise in "shared value" branding comes with risks.
REI generated headlines last month when it announced that it would be closed on Thanksgiving Day and Black Friday - the first time the Seattle-based outdoors retailer has sat out the latter, traditionally one of the busiest shopping days of the year. Instead, it suggested employees and customers ven...
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