Rebranding NASA For A New Space Age

December 3, 2014 11:27 AM

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Rebranding NASA For A New Space Age

Since the 2011 shuttering of the space shuttle program, NASA has been more aggressively revamping its image as both deep-space pioneer and partner to a burgeoning commercial space industry.

"Since the retirement of space shuttle, you’re beginning to see the needle move—and not just for Mars, but for our Earth science missions and the International Space Station (ISS)," says Bob Jacobs, NASA’s deputy associate administrator for communications. "It’s a more strategic turning up of the vo...

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