Reading Rainbow raises $1 million in one day

May 29, 2014 1:05 PM

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Reading Rainbow raises $1 million in one day

Burton and his team launched a Kickstarter campaign Wednesday in the hopes of raising $1 million to accomplish three goals: Get Reading Rainbow on the Internet, develop a version that teachers can use in the classroom and be able to give RR to low-income schools for free.

The PBS show, whose 26-year run was helmed by host LeVar Burton from 1983 and 2009, has already been reimagined in the form of a tablet app two years ago. But Burton and his company RRKidz are looking to go even further with the Web-based version, which would be able to reach more children. While 97...

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