With Ratings In Flux, Nickelodeon Puts Upfront Focus On Shows

February 26, 2015 1:55 AM

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With Ratings In Flux, Nickelodeon Puts Upfront Focus On Shows

Kid-focused Nickelodeon expects to air more than 600 episodes of new and returning series in the TV season to come, part of an effort to win advertisers over with a surfeit of the original programming its executives said the network’s young audience craves.

“We’re making more and we are making it faster,” said Cyma Zarghami, president of the Viscom Kids and Family Group, the Viacom unit that houses Nick and a suite of other youth-skewing outlets.

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