In addition to these changes, Larsson said the company would funnel more of its resources toward its three biggest labels, Ralph Lauren, Polo and Lauren. Its iconic styles (think blazers), which make up some 30 percent of its styles, drive 70 percent of its business. The company has already trimmed the number of its styles by 33 percent, which management said should boost its margins.
Larsson said Ralph Lauren will also tweak its distribution and expansion strategies and trim costs. The company will close more than 50 stores, or about 10 percent of its store base, that Larsson said do not strengthen the brand or drive profitable sales. Those closings follow 43 in the recently end...
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