The Race to Become Boutique: The Health Club Dilemma

October 3, 2014 2:49 PM

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If you took a lay of the fitness landscape in New York City, you'd notice that mid-tier gyms, the $70-a-month independently-owned health clubs -- the gym industry's middle class, if you will -- has been hollowed out.

Look around: It's either Equinox or budget chains like Planet Fitness, and in between are the boutique fitness studios -- SoulCycle, FlyWheel, Pure Barre -- which are typically more expensive per visit than even the highest-end health club but offer classes on a pay-per-visit basis, so you won't fin...

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