R marks the spot at South by Southwest Film Festival

March 12, 2015 2:35 PM

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The formalities of the prestige festival circuit do not apply at the South by Southwest Film Conference and Festival - a tuxedo or gown would likely end up stained with barbecue sauce or splashed with beer.

Rather, the event better known as SXSW has staked out its own distinct territory by spotlighting commercial comedies - often of the raunchy R-rated variety - that are vital to the movie business but rarely show up at festivals such as Sundance, Toronto or Cannes.

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