The formalities of the prestige festival circuit do not apply at the South by Southwest Film Conference and Festival - a tuxedo or gown would likely end up stained with barbecue sauce or splashed with beer.
Rather, the event better known as SXSW has staked out its own distinct territory by spotlighting commercial comedies - often of the raunchy R-rated variety - that are vital to the movie business but rarely show up at festivals such as Sundance, Toronto or Cannes.
01:56 After 146 Years, Ringling Brothers Circus Takes Its Final Bow16
15:06 Chris Cornell Was 'High' and 'F***ed Up' During Last Performance13
00:05 Thunderous applause, tears as the ‘greatest show on Earth’ takes a final bow127
02:56 Perry Farrell: Chris Cornell Had 'God-Given Talent'26