Quirky and Mattel join forces to crowdsource the next hit toy

April 17, 2015 2:03 AM

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Today, toy makers are competing against smartphones and tablets for kids’ attention. So Barbie’s parent company is getting creative.

On Thursday, Barbie’s maker, Mattel, and Quirky, a company turning people’s ideas into real products and gadgets, unveiled a partnership to jointly produce toys based on ideas from Quirky’s crowd-sourced community of amateur inventors.

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