When Shari Frilot first kicked off New Frontier, an exhibit that pushes the boundaries of traditional storytelling through art and technology, at the Sundance Film Festival back in 2007, the attending press didn't quite know what to make of it or the works on display.
"People came and they had no idea what we were doing, but they thought it was really cool," says Frilot of that inaugural exhibit. "And people were calling it 'art at Sundance.' So we had to fight that in the press. We're decidedly not doing an art show."