Pumpkin spice is back at Starbucks and as America's reigning autumnal obsession

September 17, 2014 12:09 PM

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Since Starbucks announced the early return of its most famous seasonal drink, pumpkin spice has taken the food industry by storm. A recent article from Time reported that the flavor has now made its way into Oreos, M&Ms, Pringles and even a gourmet hamburger.

Pumpkin spice is America's reigning autumnal obsession, and industry research shows it's paying off in big ways for the businesses that have it on their menus.

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