Puma Names Rihanna as Women's Creative Director

December 16, 2014 7:04 PM

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Germany's Puma named pop star Rihanna as its women's creative director on Tuesday, the latest move by a sportswear firm to tap into the booming market for female leisure gear.

Puma said in a statement that the multi-year deal starting in January would involve Rihanna becoming the face of the women's training category, joining celebrities like Olympic champion sprinter Usain Bolt as brand ambassador.

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