Puma hires Rihanna to be women's creative director

December 16, 2014 11:12 PM

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Rihanna, the pop singer with multiple awards to her name, has been appointed women's creative director of Puma SE, as the German sporting-goods maker seeks to revive its struggling brand.

The singer, who this year received the Fashion Icon lifetime achievement award from the Council of Fashion Designers of America, will oversee Puma's female collections as part of a multiyear partnership starting in January, according to a statement today.

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