The Psychology Of Why We Make Bad Food Decisions

December 17, 2014 1:22 PM

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When we opt for that last donut in the office kitchen rather than eat the apple brought in from home, our brains are actually making a bunch of micro-decisions before arriving at the final conclusion. According to new research from the California Institute of Technology, our ability to exercise self-control in our eating decisions may depend largely on how quickly our brains factor things like taste and healthfulness.

Sullivan and her team asked 28 student participants who had been fasting for four hours to individually rate 160 foods, on a scale of -2 to 2, for their healthfulness, tastiness, and how much the participants would like to eat that food after the experiment finished. The participants were then prese...

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