For a provocative film, many shades of marketing | The Miami Herald The Miami Herald

February 16, 2015 6:22 PM

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It's no secret in Hollywood that sex sells when it comes to marketing provocative films.

Studios over the years have made big money with movies including "Basic Instinct," "Fatal Attraction" and even "Sex and the City." But with "Fifty Shades of Grey," the marketing team at Universal Pictures had a tricky assignment: how to present a movie that delves into the realm of sadomasochism.

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