Prostate cancer activists launch 'the finger' campaign to stem decline in testing

September 15, 2014 1:09 PM

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Prostate cancer activists launch 'the finger' campaign to stem decline in testing

Kristine Warner wanted an eye-catching way to encourage men to talk to their doctors about the complicated, controversial subject of prostate cancer screening.

The finger in question, of course, is the one a physician puts up a man's rectum to feel for cancer in his prostate gland. The rectal exam is usually paired with a PSA blood test.

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