Program to put 'Kids Eat Right' logo on Kraft Singles ending

March 31, 2015 12:30 PM

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Program to put 'Kids Eat Right' logo on Kraft Singles ending

A program to put a dietitian group's "Kids Eat Right" logo on Kraft Singles has reached an early expiration date.

Kraft Foods and the Academy of Nutrition and Dietetics decided to end the partnership because "misperceptions are overshadowing the campaign," Kraft said in a statement. The decision comes after a petition by dietitians called for an end to the partnership, saying putting the logo on packages amount...

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