Producers scramble Broadway week by adding matinees on Thursday; 3 shows become the first

April 3, 2014 7:09 PM

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NEW YORK, N.Y. – Catching a Wednesday matinee on Broadway is so last year. The hot thing now is Thursday afternoon shows.

Three shows making the move are “Rodgers & Hammerstein’s Cinderella,” ”Mamma Mia!” and “The Phantom of the Opera.” ”Matilda the Musical” may experiment with the idea this summer.

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