The Problem With The No-Judgment Mantra At Planet Fitness

December 29, 2014 7:22 PM

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Planet Fitness has built a brand -- and brought in plenty profits -- by creating a space that doesn't appeal to gym rats. In fact, the company's PR director has even said that Planet Fitness is "not a gym." But the facility's push to keep serious exercisers away is at odds with its "no judgement" policy, Men's Heatlh contributing editor Lou Schuler argued on HuffPost Live.

Their corporate marketing is based on the idea that you're not going to have some big strong person lifting weights and making you feel bad about yourself. ... And so their strategy is, 'We're going to discriminate against these people [avid exercisers] and then we're going to pretend we're not disc...

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