PR group sorry for 'Sleepy Hollow' 'National Beheading Day' promotion

September 3, 2014 12:42 PM

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PR group sorry for 'Sleepy Hollow' 'National Beheading Day' promotion

Los Angeles public relations firm Think Jam has issued an apology for a "Sleepy Hollow" promotion which declared Tuesday "National Beheading Day" just hours after a video surfaced showing captured American journalist Steven Sotloff being decapitated by ISIS militants.

The promotion was meant to bring attention to the Season 1 DVD release of "Sleepy Hollow," which prominently features The Headless Horseman as a villain.

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