J.D. Power isn't the end-all, be-all of automotive evaluation, but the data crunching firm is a solid and nearly comprehensive start when looking for a new car.
Along with its annual Dependability and Initial Quality studies, another of J.D. Power’s useful tools is the Automotive Performance, Execution and Layout (APEAL) study. This looks at the gratification a car owner experiences when driving off the lot in a new set of wheels.