A Plea for Taking Advertising Seriously

September 12, 2014 5:26 PM

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A Plea for Taking Advertising Seriously

If had a dime for every time I've heard someone say, "Oh, I don't pay any attention to ads. I don't let them affect me," I'd be very rich indeed.

Truth be told, ads do affect us -- and often in ways that we never even stop to think about. Ads aren't just selling messages about this or that product or service, they also convey a whole host of social and cultural information that comes along with the selling promotion at no extra cost.

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