Placebo Perceived As Expensive Is More Effective

January 29, 2015 8:16 AM

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According to a new study published this week in the journal Neurology, even a placebo can be more effective if it is thought to be an expensive drug. Researchers with the American Academy of Neurology discovered that a regardless of the fact that there is no difference between generic and brand name drugs, a subject’s perception and/or expectations of a drug—based on its price–significantly influences a drug’s efficacy.

Lead study author Alberto J. Espay, a researcher at the University of Cincinnati in Ohio and current fellow with the American Academy of Neurology said: “Patients’ expectations play an important role in the effectiveness of their treatments, and the placebo effect has been well documented, especiall...

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