Pillsbury Doughboy Inventor Rudolph R. Perz Dies at 89

April 3, 2015 3:19 AM

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Pillsbury Doughboy Inventor Rudolph R. Perz Dies at 89

Pillsbury Doughboy creator Rudolph R. Perz died Wednesday aged 89. He invented one of the most iconic characters in modern advertising for the home baking brand.

According to General Mills, which owns Pillsbury, the chubby baking icon first debuted in a 1965 Pillsbury crescent roll advertisement, boasting 87% brand recognition three years later among American consumers. Perz, a copywriter for the Leo Burnett advertising agency, designed the trademark charact...

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