Pill look different? Shape and color changes may prompt lapses

July 15, 2014 12:40 AM

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In a decade, Americans have saved an estimated $1.2 trillion by taking generic drugs instead of the high-priced originals. But the booming market in copycat prescription pharmaceuticals - coupled with insurance companies' efforts to keep healthcare costs low - often means that when they refill a prescription, patients get a familiar medication in a new shape or color.

Research suggests that switches in a given medication's color or shape may prompt many patients to discontinue needed medicine. The authors of the study - a group of prescription drug researchers from Boston's Brigham and Women's Hospital - urge the Food and Drug Administration to rethink its hands-...

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