Pfizer: Sex And Drugs And Boosting Sales

October 1, 2014 7:05 AM

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Pfizer: Sex And Drugs And Boosting Sales

According to various sources and a new commercial on YouTube, the pharmaceutical company Pfizer has a new Viagra marketing plan that focuses on women. Since its approval by the FDA in 1998, Viagra has been a big seller for Pfizer. Last year alone, the little blue pill pulled in a profit of almost $2 billion dollars. Their new advertising campaign not only employs attractive actresses but also subtly encourages women to prompt their men to ask their physician for a prescription for Viagra.

One new advertisement features an attractive woman who suggests to men that they speak to their doctors about their ED (erectile dysfunction). Pfizer is casting women in their new ads in hopes of giving a little extra push to men who are unsure about seeing their doctors. They also hope that the ads...

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