Pet Rock founder Gary Dahl dead at 78

April 1, 2015 12:41 PM

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Pet Rock founder Gary Dahl dead at 78

There may never have been a craze as stupid -- or as profitable -- as the Pet Rock.

The Mexican beach stones cost a penny a piece in the 1970s. They were packaged in a cardboard box (with air holes cut out), placed in a straw nest, and sold for $3.95.

Also read: J.C. Penney to shut 130-plus stores, offer early retirements

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