The Pet Rock Captured a Moment and Made Its Creator a Millionaire

April 1, 2015 7:52 AM

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The Pet Rock Captured a Moment and Made Its Creator a Millionaire

No messes. No allergies. No effort, just pure, simple solidarity. Dahl’s Pet Rock was a key innovation of the 1970s, tongue-in-cheek humor for a post-Watergate world, a pop culture fad that made its creator lots of money – and continues to draw bemused attention in the decades that followed.

Dahl, whose death was announced Tuesday at age 78, reportedly stumbled onto his Pet Rock idea while at the bar, talking with friends.

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