PepsiCo in, Coke out with NBA

April 13, 2015 4:14 PM

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Pepsi shot a game winner on Monday — landing a multiyear, North American partnership deal with the National Basketball Association, and replacing Coca-Cola in the process.

The deal, to be officially announced in New York at a 1 p.m. ET press conference, expands PepsiCo's major league sports presence even as Coke's appears to be contracting. Besides the NBA, PepsiCo has sponsorship links with the National Football League, Major League Baseball and the National Hockey L...

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