Pepsi Signs to Replace Coke as Exclusive NBA Marketing Partner

April 13, 2015 6:11 PM

62 0

Pepsi Signs to Replace Coke as Exclusive NBA Marketing Partner

PepsiCo Inc. signed a multiyear marketing partnership with the National Basketball Association, taking over for Coca-Cola Co. and giving the company official partner status with all four major U.S. sports leagues.

As part of the new agreement, PepsiCo’s Mountain Dew will serve as the lead brand in North America. It includes the company’s Aquafina, Brisk, Doritos and Ruffles brands. The agreement includes the Women’s NBA, NBA Development League and USA Basketball.

Also read: New Abuelo's restaurant to open in Katy

Read more

To category page

Loading...